Born and raised in Ireland, with a career shaped by the fast-paced energy of New York City. As a marketing strategist with five years of experience in product marketing, branding, and integrated campaigns, I specialize in driving customer engagement through data-driven storytelling. My expertise spans digital strategy, CRM optimization, and cross-channel marketing across audio, video, and transit sectors. Whether leading rebranding efforts, optimizing customer journeys, or crafting high-impact campaigns, I bring creativity and analytical precision to every project.