E-Commerce & Digital Marketing Strategy for HM Nabavian

Objective

HM Nabavian sought to develop a Shopify-based e-commerce platform to showcase their handmade yarns and textiles while driving brand visibility through digital marketing and social media. The aim was to create a modern, minimalist design that enhanced customer engagement and online sales.

Process

• Shopify Development

  Designed and launched a Shopify-based website, optimizing the platform for seamless user navigation, secure checkout, and a smooth shopping experience. Integrated product listings with high-quality images and descriptions, ensuring easy browsing for customers.

• Digital Marketing Strategy

  Developed and executed targeted digital marketing campaigns, including SEO and paid social media ads, to increase brand visibility and attract a broader audience. Created email marketing campaigns that promoted new products and special offers.

• Social Media Management

  Led content creation and management for social media channels (Instagram, Facebook), crafting visually engaging posts and collaborating with influencers to grow brand awareness. Engaged with the community through regular posting and audience interaction to boost organic reach.

• User-Centered Design

  Focused on a minimalist, user-friendly aesthetic with a neutral color palette and clean typography, ensuring the product craftsmanship was the focal point. Created wireframes and mockups to guide the development process, emphasizing a visually cohesive brand identity.

• Performance Monitoring

  Utilized Shopify analytics, Google Analytics, and social media insights to monitor campaign performance, adjusting strategies based on metrics like sales conversions, traffic, and user engagement.

Outcome

The platform experienced a 30% increase in sales within the first three months of launch, while social media engagement grew significantly, driving more traffic to the site. Positive customer feedback emphasized the clean design, easy navigation, and the seamless integration between online marketing and e-commerce operations